EVENTS
Discover SHUA at 20+ events around the world
OUR UPCOMING EVENTS
Explore the annual events where you can meet SHUA at international fairs and major events dedicated to the world of sports and fitness.
2025
FlBO Germany
At FIBO 2025, SHUA unveiled the all-new BioFit series alongside VitalOS 2.0 — the upgraded, premium interface redefining the fitness experience.
2024
FlBO Germany
At FIBO 2024, SHUA launched two all-new 88 Series strength machines along with its latest digital console for cardio equipment.
2024
IHRSA USA
At IHRSA, one of the largest fitness exhibitions in North America, SHUA showcased its premium 88 and 77 Series strength equipment, along with a full range of cardio machines, attracting visitors from North America, South America, and Europe to experience the equipment firsthand.
2024
China Sport Show
At the 2024 China Sport Show, SHUA unveiled the world premiere of the I5 Smart Treadmill, marking a major leap in intelligent fitness. Alongside this highlight, SHUA also showcased its upgraded lines of cardio and strength equipment, drawing wide attention from industry professionals and fitness enthusiasts alike.
2023
FlBO Germany
After a 3-year hiatus, SHUA returned to FIBO to unveil its new ‘1+1+1’ business model: professional fitness equipment, premium fitness services, and personalized in-home coaching.
